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I want to have a crack at selling my property privately, but I’m just not sure what features to focus on in my marketing. What are buyers looking for at the moment?

 In

That’s a really tough question to answer without knowing anything about your property! There are lots of buyers out there looking for all sorts of things – some want character features, some want modern. Some want a big block with a yard, others want low maintenance. But whatever people are looking for, they’re always looking at presentation. Whether it’s an old or a new property, it needs to be clean and free of clutter. Dirt and mess signal that the property hasn’t been looked after, and no one wants to purchase disrepair. Also you’ve got to price your property for what it is – look at properties sold and for sale of a similar age, condition and style to yours and use that to set your price. There’s a buyer for every variety of property, as long as the price is right.

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